Engineers must understand what is a “blog” and “blogging”!

A blog is a type of web site, commonly used an online journal of a person's thoughts. This perspective is expressed with text, video, music, photos, and etc. People typically read blogs out of curiosity about other people's lives and opinions. The specific definition of a blog is still up for debate - as it has more uses than just an online diary.

A blog (shortened from the phrase “weblog”) is known as many things—a digital magazine, diary, newscast, collector’s meeting place, a showcase for your art, information sharing, teaching hub, place to learn and... well, almost anything you want it to be. Blog readers can leave comments and communicate with the author. In fact, dialogue and interaction are a popular part of a blog’s success. 

In the blogging world, you have the word “blog” (an online journal), “blogger” (the person who owns and contributes to a blog) and “blogging” (the act of creating content for the blog). You can be a “blogger blogging on a blog,” a “blog about a blogger blogging” or a “blogging blog about a blogger.” One of the great things about blogging is the impact it has made on communication throughout the world. Blogs can report news as it happens, hold mainstream media to higher standards and provide specific news and information to meet niche interests.


The most popular styles and types of blogs


Personal blogs

Personal blogs share thoughts, original art, poems, writing or photography. Some sell custom crafts, art or products. If you just want to make a statement, show your DIY (do it yourself) skills, have fun or blog for therapy, a personal blog is perfect for your needs.

Business blogs

Business blogs are created in the voice of the company, as a crucial component of marketing. They can function as a direct-sales tool and are outstanding for both messaging and two-way communication as part of a company’s public relations efforts. Blogs are effective and cost-efficient vehicles for small organizations that need to publish information for their customers or members.

Niche/topical blogs

Niche/topical blogs focus on a particular interest. They can be about health, gardening, education, sports, fashion or lifestyle. Name your special interest and you can blog about it. If you’re a collector of antiques, a true-mystery fan, and a travel addict or just love cooking, there may be a blog in your future. Niche blogs easily attract loyal followers, which contributes to the fun of blogging.

Media-type blogs

Media-type blogs are defined by their content. If you enjoy video blogging, then you’re a vlogger. If you curate content from other websites, you have a linklog. If you post photos or art sketches on your blog, you’re hosting a photoblog or artblog.

Reverse blogs

Reverse blogs are a unique but popular type of blog. Instead of the owner creating content, the content is supplied by the public. A reverse blog has a team who moderate posts, prevents unpleasant interactions and promotes slow topics for greater interactivity.

How is a blog used?

  • To communicate your message
  • To share your knowledge and ideas
  • To get your readers to join your list
  • Blog branding and recognition
  • To get a loyal following.
  • It might help inspire others.
  • Showcasing expertise
  • Show off your creativity
  • Monetization
    • It is one of the smartest ways to earn money from home.
    • You are a blogger; don’t need to work 9–5.
    • You can work at any time of the day with ease.
    • Blogging is a business.


How much one who can earn startup blogger- Income Report - Average


Startup blogger income :

  • $100 to $300 per month.

Intermediate blogger income:

  • $1000 to $5000 per month.

Professional blogger income:

  • $10000 and above per month.

Some professional bloggers income ranges from $50000 to $100000 per month.


Does blog or blogging make money? See below,

Top 5 Blogs in the world that earn Outlandish Incomes - Forbes Report 2017

Top Bloggers in Philippines

Abe Olandres is the founder of, the undisputed number 1 technology blog in the Philippines. He started blogging in year 2000. Over the years, his blog grew in traffic and became popular. He now earns over $5,000 (more than PhP260,000) per month.  How did Abe make popular? Abe said in an interview with Mel and Joey program, "It's a hard thing. A  lot of people emailing me and asking, Hey, I want to put a blog because I want to earn. It's not that simple. Only in 2005 did I realize that I could advertise in a blog. It takes time, a lot of effort and a lot of patience. It entails discipline. At the end of the month, you will wait how much you earned. Being a professional blogger, there are two ways: the fastest one is to apply on companies and the other one is independent bloggers. Independent bloggers are the one who really start from scratch."

In 2006, Abe bought a car through his earnings from blogging. Abe's blog, was created in October 7, 2002. As of April 8, 2012, got an Alexa global rank of 24,038 and a Google page rank of 5.

J. Angelo Racoma is an economist by profession and a writer by passion. He entered into blogging when he realized that he can earn more money in blogging than working in the corporate world or in the government. He owns, a technology blog. He currently writes in CMSWire, in Manila Bulletin and help formed WorkSmartr. He said in the Mel and Joey program interview that in blogging, "you can earn from anywhere let's say $300 a month to $1,000 a month".

James Ryan Jonas established, a blog about money and investing. He is a professor and an Undergraduate Program Director of the College of Business Administration in the University of the Philippines - Diliman. In the Money Summit and Wealth Expo 2011, James shared his secret formula for achieving a sustainable and profitable website. According to him, in order to achieve a profitable website, you need to:

  • grow your website traffic
  • give more value to site users
  • choose different ways (business models) to earn money from you website such as advertising, partnership, affiliate, product sales, brokerage and premium membership.

In 2009, James bought a house through his income from blogging. James blog, was created in March 1, 2005. As of April 9, 2012, it has 50,926 Alexa global rank and 4 Google page rank.

Jay Castillo created, a blog about investing in real estate properties especially in foreclosed properties. He blogs valuable real estate updates, lessons and investing tips based on actual experience.

He said in his mission statement of his blog, "my mission is to be financially free with the ultimate purpose of helping people and my community. My goal is to make a positive difference in the lives of people around me, no matter how small that may be."

Jay started his blog ( in October 31, 2008. As of April 9, 2012, it reached 148,668 Alexa global rank and 3 Google page rank.

Two decades ago! Blogging is just a hobby; now it has the largest passive residual income and several engineers are picking blogging as a full-time career.

You can plan every element of your business plan in less than an hour with an 11-page questionnaire. You will be able to determine your unique value proposition to understand how to position your business in the market. You will nail down your marketing strategies using 7 key factors of “The Marketing Mix”. You will also create an actionable competitive analysis to understand and win over your competition. You will then finalize your financial plan and ensure lifelong profitability.

Best of luck on your online business, Engineer!


Jomel is an Online Engineer who works at home to generate extra income. He is one of your reliable guide to best and effective Business Lifestyle Strategies for Engineers

Philippians 4:13
I can do all this through Christ who gives me strength.

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